INTRODUCTION TO SEO

How you Implement SEO TIps for Website

SEARCH ENGINE OPTIMIZATION TIPS & TUTORIALS

INTRODUCTION TO SEO

 Webmasters and site owners who want to investigate the issues of SEO (search engine optimization) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document. 

Information presented in this text can be divided into several parts:

   - Clear-cut seo recommendations, practical guidelines.

   - Theoretical information that we think any seo specialist should know.

   - Seo tips, observations, recommendations from experience, other seo sources, etc.

Lesson-08

DO THE FOLLOWINGS:

There are various other tips which can help you to optimize your web site for many Search Engines.

• Create logs of pages and each page should however contain a minimum of about 200 visible words of text to maximize relevance with Google.
• Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis.
• Create a home page link to each and every web page and provide easy navigation through all the pages.
• Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL.
• Check your complete site for broken links. Broken links will reduce your other pages rankas well.

DON'T DO THE FOLLOWINGS:

• Don't keep hidden text on your web pages.
• Don't create alt image spamming by putting wrong keywords.
• Don't use meta tags stuffing.
• Don't use frames and flash on your site.
• Don't exchange your links with black listed sites.
• Don't try to fool your site visitors by using miss spelled keyword.
• Don't send spam emails to thousand of email IDs.
• Don't use too much graphics on your site.
• Don't create too many doorway pages.
• Don't try to create duplicate content of pages.
• Don't submit your website many times in a single search engine.
• Don't use sub-directory depth more than 1-2.
• Don't create too many dynamic pages. Try to convert them into static pages.
• Don't bloat your pages with code.
• Don't nest your pages.
• 
  

Lesson-06

WHY HTML/XHTML VERIFICATION IS REQUIRED?

There are various reasons to verify your web page before hosting it over the internet.

• Any web page quality depends on how well you have written your web page.It should be syntactically correct and should pass all the Quality Gates.

• When any Search Engine does indexing for your web page content it might get confused if your HTML tags are not written properly and much of the web page content might not be indexed properly.

• There might be many HTML tags which you are using in your web page but then have been depreciated and many of the search engines also don't support them.

• Consistency, HTML Code Beauty, Process Compliance are always appreciated by good Webmasters.

WHAT IS W3C COMPLIANCE?

The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. Here are the links to validate your web pages:

• Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator.

• Validate CSS File against W3C Standard CSS Validator.

While doing verification you will get errors along with appropriate reasons. All the validations will be done using XHTML DTD which is a refined version of HTML.
RULES FOR W3C COMPLIANCE:
There are following rules which you should keep in your mind while writing your web pages.

• Use the XHTML declaration statements to start every XHTML page:

"-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">

• Every tag must be closed.

• The head and body tags are now mandatory.

• Empty tags get a terminating slash. An empty tag is a tag that doesn't require an end tag. Examples include 

• and

• ---

• .

is now/>.

---

is now

---

/>. SRC="--"> is now src="--" />

• All tags must be lower case. This does not apply to attributes, only tags. For example, both of these formats are acceptable under the XHTML DTD:

color="#ffffcc"> is invalid color="#ffffcc"> is valid color="#FFFFCC"> is also valid

• All the attribute values should be put with-in double quote.

• Tags may not nested

TextThis is invalidText This is valid

The

tag should not contain: img, object, big, small, sub, or sup.

One

tag can not be inside another tag.

If your code contains a &, it must be written as &.

Any use of CSS should use all lower case lettering.

Lesson-05

WHAT DO THE META TAGS LOOK LIKE?

You can add following in the head section of the web page:

 name="keywords" 
         content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. 
         about 30 to 40 unique words">
 name="description" 
         content="An accurate, keyword-rich description 
         about 150 characters">

META DESCRIPTION TAG TIPS:

There are few important tips for good meta description tags:

• Use keywords in your meta description tag.
• Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.
• There should not be more than 150 characters in a description meta tag of a single web page.
• Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

META KEYWORDS TAG TIPS:

There are few important tips for good meta keywords tags. Please refer to previous chapter on identifying good keyword.

• Use synonyms.
• Use unique keywords.
• No need to repeat any given phrase.
• You can repeat any word an unlimited amount of time as long as each time it is part of a different phrase.

ROBOTS META TAG:

The important Meta Tag that you may need sometime is the Robots Meta Tag which looks like this:

meta name="robots" content="noindex,nofollow">

Using above meta tag you can tell to a spider or robot that you do not want some of your pages indexed or that you do not want your links followed.

Lesson-04

KEYWORD FREQUENCY:

This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-10 times in your META tags.

KEYWORD WEIGHT:

This refers to the number of keywords appearing on your Web page compared to the total number of words appearing on that same page. Some search engines consider this when determining the rankof your Web site for a particular keyword search.

One technique that often works well is to create some smaller pages, generally just a paragraph long, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will increase the "weight" of the keyword you are emphasizing.

KEYWORD PROXIMITY:

This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines that grade a keyword match by keyword proximity, the connected phrase .home loans. will outrank a citation that mentions .home mortgage loans. assuming that you are searching only for the phrase "home loans".

KEYWORD PROMINENCE:

A measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

KEYWORD PLACEMENT:

WHERE your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

BEST PLACES TO PUT KEYWORDS:

Here is a list of places where you should try to use your main keywords.

Lesson-03

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Before writing this tutorial I did lot of research on file names and found that search engines like Google give too much importance to file names. You should think what are you going to put in your web page and then give a relevant file name to this page.
Just try giving any keyword in Google search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have appropriate keyword.

FILE NAMING STYLE:

• The filename should preferably be short and descriptive. It's always good to use same keywords in file name as well as in page title.
• Don't use file names like service.htm or job.htm. But use actual service name in your file name like computer-repairing.htm
• Don't use more than 3-4 words in file name and separate them with hyphens rather than underscores. Try to use 2 keywords if possible.

FILE NAME EXAMPLE:

Here are some file names which should be preferred from SEO as well as from user point of view.

slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html

Notice that keywords are separated by hyphens rather than underscores. Google sees file names as follows:

seo-relevant-filename as seo relevant filename(good)

But Google sees

seo_relevant_filename as seorelevantfilename (not good)

FILE EXTENSION:

It should be noticed that .html, .htm and .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitors. In effect you are asking your site vistors to tell your webserver HOW to produce the page, not which one?
Many Web masters think that its a good idea to use filename without using extension. It may help you but not a whole lot.

URL SUB-DIRECTORY NAME:

From Search Engine Optimization point of view URL sub-directory name hardly matters. You try giving any keyword in any search and you will not find any sub-directory name matching with your keywords. But from user point of view you should keep very much abbreviated sub-directory name.

KEY POINT:

Finally, I will suggest to keep the following points in mind before naming your files:

• Use web page file name short, simple, descriptive and relevant to page content.
• Try to use maximum 3-4 keywords in your file name and these keywords should be appeared in your web page title as well.
• Separate all keyword with hyphen rather than with underscore.
• Keep your sub directories name as shorter as possible.
• Keep the file size fewer than 101K though because Google chops almost everything above that.

Lesson-02

SEO techniques are classified into two broad categories:

1. Techniques that search engines recommend as part of good design referred to as White Hat SEO, and
2. Techniques that search engines do not approve and attempt to minimize the effect of referred to as Black Hat or spamdexing.

White Hat SEO:

An SEO tactic, technique or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's guidelines.
• If it does not involves any deception.
• It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
• It ensures that a Web Page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• It ensures the useful content available on the web pages

Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.

Next chapter onward we will put light on White Hap SEO techniques. The WHST are very simple and can be done without investing much cost.

Black Hat or Spamdexing:

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings

• Try to improve rankings that are disapproved of by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing .
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages
• Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.

SEARCH ENGINE OPTIMIZATION TIPS & TUTORIALS

INTRODUCTION TO SEO

 Webmasters and site owners who want to investigate the issues of SEO (search engine optimization) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document. 

Information presented in this text can be divided into several parts:

   - Clear-cut seo recommendations, practical guidelines.

   - Theoretical information that we think any seo specialist should know.

   - Seo tips, observations, recommendations from experience, other seo sources, etc.

Lesson-1 Click Here            Lesson-5 Click Here               Lesson-9 Click Here

Lesson-2 Click Here            Lesson-6 Click Here               Lesson-10 Click Here

Lesson-3 Click Here            Lesson-7 Click Here               Lesson-11 Click Here

Lesson-4 Click Here            Lesson-8 Click Here               Lesson-12 Click Here

Lesson-13 Click Here          Lesson-14 Click Here             Lesson-15 Click Here